Cribbies Mission, Vision and Values
Plastic Sucks. So We Supply Something Better.
Food-safe. Planet-friendly. Actually useful.
Our Mission
1. To provide society with a durable, convenient, low-cost alternative storage solution for food and ever expanding uses.
2. To normalize reusable plastic free storage and packaging to reduce the demand and use of plastics in every day life.
3. To reduce plastic waste, litter, micro plastics and chemicals in the environment and our bodies.
4. To increase social responsibility and discipline in leading zero waste lifestyles as well as helping us live a more healthy, food focused mentality.
What We Stand For
Authenticity is the key and heart of the business
For our customers, future generations, and the mess we've all inherited.
We’re not just about less harm — we aim for more good.
We’re weird, honest, and allergic to greenwashed marketing.
Most brands chase 300%+ markups. We don’t. We price low on purpose.
If it’s toxic, gimmicky, or fake — it’s not Cribbie.
Why It Matters
Let’s not sugarcoat it:
- Microplastics have been found in human blood, breast milk, and unborn babies.
- Plastic recycling? Mostly a lie.
- Cheap containers are leaching chemicals into your food — every day.
That’s why Cribbie sticks with one material: food-grade stainless steel.
Safe. Simple. Fully recyclable. Built to outlast the problem.
Yes, our containers are not always the most convenient compared to plastic or glass. But our obsessions with making our life faster and more convenient over time has led us to this mess in the first place.
Slow down, prepare your food more.
Our Vision
We want a world where:
- Plastic-free food storage is standard, not special.
- People know what touches their food — and care.
- Durable, safe products replace the disposable junk.
- Plastic-free doesn’t mean paying triple.
We’re starting with our core containers — but we’re expanding.
Soon you’ll see:
- Stainless steel water bottles
- Jerry cans for clean water and remote use
- Keep cups for your daily brew
- Stainless steel soda stream-compatible bottles
- Stainless steel water keg
Wherever plastic still lingers — we want to help replace it